Cancer Society of Finland Campaign

For the Cancer Society of Finland’s anti-smoking campaign, this concept addressed the aesthetic consequences of smoking by highlighting the unpleasant smell it leaves behind. Styled to mimic luxury perfume advertising, the campaign featured visuals of intimate moments disrupted by the smoker’s scent, with their partner visibly recoiling. Titled “Eau de Nicotine,” the execution used sophistication and irony to make its message impactful and relatable. The campaign was strategically placed in high-visibility urban locations to challenge perceptions and spark conversations around the hidden impacts of smoking.