Reima re-branding

Reima, a leading global brand in children’s outdoor clothing, undertook a comprehensive rebranding effort to solidify its position in both existing and new international markets. This included a refreshed visual identity, highlighted by the introduction of the modernized “R-symbol.” The symbol, a sleek and playful representation of the brand’s spirit, communicates innovation and activity while maintaining a connection to Reima’s legacy.

This rebranding was accompanied by updated guidelines for packaging, digital touchpoints, and retail spaces, ensuring consistency across all brand expressions. The new identity successfully balanced contemporary design trends with Reima’s core values of durability, functionality, and trust, reinforcing its position as the go-to brand for active children and their parents worldwide.

The revitalization included the launch of campaigns showcasing Reima’s advanced product features, such as waterproof, windproof, and breathable materials. The innovations were communicated through engaging visuals and storytelling, further solidifying Reima’s reputation as a pioneer in outdoor apparel for kids.