I’m a Helsinki-based creative, Joni Kukkohovi, with a passion for solving challenges through strategy and design. From branding to integrated campaigns, I’ve worked across industries, always striving to combine strategic thinking with innovative execution.
I blend strategically aligned concepts with innovative execution. My approach is rooted in a deep understanding of brand strategy and positioning, ensuring each project not only stands out but also communicates effectively. With a history of transforming ideas into impactful realities, I am committed to collaborating with clients to create visually stunning and strategically sound concepts.
MY APPROACH
With over two decades of experience, I’ve had the privilege of leading creative projects that span industries and disciplines. My approach combines strategic thinking with innovative concepts, building campaigns, brands, and experiences that resonate and inspire.
From co-founding Supermood to developing award-winning integrated campaigns for brands like McDonald’s, Coca-Cola Finland, Elisa, and Paulig, I thrive on crafting ideas that leave a lasting impact. Whether it’s brand strategy, creative direction, or packaging design, I bring a multidisciplinary mindset and a deep understanding of brand identity to every project. My goal is to create work that not only captivates but also communicates effectively.
While I continue to work on freelance projects, I’m also open to exploring new job opportunities that challenge and expand my creative horizons.
Beyond design and creative direction, I am also an experienced presenter and lecturer on topics such as advertising, branding, and creativity. Whether at conferences, workshops, or educational sessions, I enjoy sharing insights, engaging in meaningful discussions, and bringing a unique perspective to every speaking engagement.
