Work
Delivering commercial advantage through thoughtful, creative solutions.
My portfolio showcases a selection of projects spanning branding, packaging, and graphic design—disciplines where visual storytelling meets strategic thinking. Each piece reflects my commitment to crafting work that not only looks great but also solves problems and drives results.
Some of the work featured here is from earlier stages of my career. While the industry has evolved, these projects remain relevant because they illustrate the principles I’ve always adhered to: clarity of communication, bold creativity, and an understanding of how design can create a lasting impact. They’re not just a testament to my past experience but also a foundation for how I continue to approach creative challenges today.
Every project is an opportunity to explore, adapt, and deliver thoughtful design that makes a difference. I hope this collection offers a glimpse into how I think, work, and bring ideas to life.
Supermood
Supermood is a holistic beauty brand created from the ground up, combining business strategy, branding, and product innovation. It blends premium skincare, wellness, and lifestyle, redefining beauty with bold ideas and global appeal.
Ahjo Capital identity
Visual identity for Ahjo Capital, a Finnish game fund, featuring a modern geometric logo and refined typography to convey trust, innovation, and professionalism.
Paulig Frezza launch
Frezza introduced Finland’s first cold coffee category, creating a new market with bold branding, a multi-phase launch, and experiential marketing. The campaign achieved market leadership, earned the AdProfit Grand Prix, and set a benchmark for retail product launches.
Mother identity
Mother Bar & Kitchen branding features a nurturing milk droplet symbol and vibrant orange tones, creating a warm, approachable identity for a modern dining concept.
Maston redesign
I redesigned Maston Spray Paint packaging to support international expansion and premium positioning. The modern design balances functionality with refined aesthetics, enhancing shelf presence and aligning with global consumer expectations.
Flint Creative
Branding for Flint Creative, a sharp and sophisticated identity combining precision design with a bold color palette for a creative collective specializing in advertising and design projects.
Seppälä Supermodels of their own life
Seppälä’s “Supermodels of their own life” concept introduced a fresh approach to fashion marketing by featuring real customers instead of professional models, creating more relatable advertising. Rolled out in Finland, Russia, Lithuania, and Estonia.
My Beauty DNA
Personalized skincare at its finest—My Beauty DNA combines cutting-edge science and luxury design to match skincare solutions to your unique genetic makeup.
Reima re-branding
Reima’s rebranding introduced a modernized R-symbol and refreshed visual identity to strengthen its position as a global leader in children’s outdoor clothing. Combining contemporary design with trusted functionality, the brand now resonates with active families worldwide.
Nougat retail identity
Brand identity for Nougat, a lifestyle boutique focused on curated home furnishings and accessories. The design emphasizes timeless elegance through sophisticated typography, soft colors, and luxurious materials.
Estrella Cheese Puffs
Elevating Estrella Cheese Puffs with a vibrant and dynamic packaging redesign that highlights bold flavors and playful energy, creating a visually cohesive and engaging snack experience.
Estrella Limited Edition
Seasonal packaging design for Estrella’s limited-edition potato chips, featuring bold rustic aesthetics and festive appeal for exclusive flavor releases.
Erexion
I designed clean and sophisticated packaging for Erexion, a male supplement, transforming an often clinical product category with a modern, elegant visual identity that balances boldness and subtlety.
Kustom
Designed the logo and visual identity for Kustom Productions, creating a refined and cohesive brand that reflects their focus on creative storytelling and precision-driven craftsmanship.
Anti-smoking campaign
Award-winning anti-smoking campaign for Cancer Society of Finland uses cigarette mosaics to create impactful visuals. Targeting youth, it highlights the dangers of smoking through outdoor posters and magazine centerfolds. Recognized with a Cannes Lions Bronze Lion.
Nordic BioCosmetic redesign
Rebranding Nordic BioCosmetics with a nature-inspired logo and sleek identity to reflect innovation and sustainability in natural cosmetics.
