About me
I’ve always loved creating things—whether it was murals in my early days or crafting large scale brand campaigns later on. For me, the joy of the work comes from finding simple, meaningful ways to connect ideas with people through design.
Hello! I’m Joni Kukkohovi, a Helsinki-based creative with a passion for solving challenges through design and strategy.
My journey into the creative world began in Finland’s early street art scene, where I found a passion for visual expression. By the age of 15, I was already combining art and commerce, painting murals for advertisements, designing sets for broadcasters, and creating unique visuals for retail spaces. These early projects gave me a deep appreciation for the impact of thoughtful, well-executed design.
That foundation led me to a career in advertising, where I worked my way up to Executive Creative Director at some of Finland’s leading agencies. Over the years, I’ve had the chance to work with brands across diverse industries, including Glacéau VitaminWater, McDonald’s, Elisa, and many familiar brands. These experiences sharpened my ability to balance creativity with strategic thinking, always aiming to create work that resonates.
Later, I co-founded the natural beauty brand Supermood, where I took on everything from building its visual identity to managing daily operations. It was a unique opportunity to merge creativity with business, teaching me the value of aligning strong design with purpose and practicality.
Now, through my studio Supersuper, I focus on crafting high-quality creative work that connects with people in meaningful ways. Whether it’s branding, visual storytelling, or design solutions, I approach each project with curiosity, collaboration, and a commitment to delivering something lasting.
Cannes Lions
Cresta Awards
Epica Awards
Effie
Golden Drum
Vuoden Huiput
Eurobest
NY Festival
My APPROACH
I blend strategic thinking with creative execution, crafting ideas that are not only visually captivating but also strategically sound and impactful.
Throughout my career, I’ve worked with a diverse range of clients and industries, creating campaigns, brands, and experiences that resonate. Whether it’s rebranding a global company, developing a holistic product line, or crafting award-winning marketing campaigns, my focus has always been on turning bold ideas into tangible results.
With expertise in strategic creative planning, brand development, integrated campaign execution, and visual design, I bring a multidisciplinary approach to every project. I thrive on creating work that captivates, inspires, and leaves a lasting impact.
As I look to the future, I’m excited to take on new challenges and push creative boundaries further than ever before. Whether it’s crafting a bold campaign, building a brand from the ground up, or solving a complex problem, I’m driven by the idea that the best work is always ahead of us.
Skills and
Expertise
Work
experience
Awards
Some brands that I've worked with over the years
Atria, Alma Media, A-Lehdet, Aku Ankka, Altia, Barona, Cancer Society of Finland, Coca-Cola Finland, Elisa, Elite, Estrella, Family In Music, Fonecta, Kesko, Kotipizza, Lähivakuutus, Maston, McDonalds, MTV, NordicBio Cosmetic, Olvi, Paulig, Reima, Residentia, Seppälä, Silja Line, Sinebrychoff, Solteq, Tele2, Tieto, Tiimari