With over 20 years of experience, I’ve led creative projects that connect, resonate, and inspire. My work bridges strategy and design, crafting campaigns, brands, and experiences that leave a lasting impact.
Me in a nutshell
From co-founding Supermood to developing award-winning integrated campaigns for brands like McDonald’s, Coca-Cola Finland, Elisa, and Paulig, I thrive on crafting ideas that leave a lasting impact. Whether it’s brand strategy, creative direction, or packaging design, I bring a multidisciplinary mindset and a deep understanding of brand identity to every project. My goal is to create work that not only captivates but also communicates effectively.
While I continue to work on freelance projects, I’m also open to exploring new job opportunities that challenge and expand my creative horizons.
Beyond my design and creative work, I enjoy speaking at conferences and workshops about advertising, branding, and creativity—creating dialogue and sharing insights with others.
Supermood brand
Supermood was launched in 2014 to bring a fresh perspective to beauty—one that embraces a holistic approach. The brand positioned itself as a premium player in the beauty industry, with natural ingredients as part of its story rather than its sole focus. As co-founder and CEO, I shaped the brand’s creative direction, managed operations, and spearheaded its international growth, ensuring a consistent and impactful visual identity through all design and branding elements.
Services
I blend strategically aligned concepts with innovative execution. My approach is rooted in a deep understanding of brand strategy and positioning, ensuring each project not only stands out but also communicates effectively. With a history of transforming ideas into impactful realities, I am committed to collaborating with clients to create visually stunning and strategically sound concepts.
Creative Strategy
Creative strategy is the battle plan for creative executions. No mystery, just clear plan on how to get from point A to point B. I provide this as a consulting service where I can work in-house with your marketing team.
What’s the benefit?
- It helps to crystallize your perspective, ensuring a singular, well-articulated vision that resonates.
- It builds a concise framework to guide all creative work in-house or with creative partners.
- It brings in a fresh pair of eyes for benchmarking and feasibility assessment on marketing operations.
- It helps you to streamline and integrate the workflow between your own organisation and creative agency partners.
Creative Direction
Everything from leading the communication design, interactive design, and concept planning needs creative direction. I provide this as standalone service where I work with the clients own team or I can build a tailor made team of specialists that operate under our creative direction.
What’s the benefit?
- Ensures that the brands point of view and a singular vision that is articulated well.
- It defines how your brand behaves and how that behaviour manifests it self to your audience.
- It aligns your briefs for other creative partners, so that all aspects of your communication is in line with your brands vision.
Planning & Art Direction
Maybe you already have the bigger picture in your head or an idea that you just need to take to next level? I can craft those ideas and make sure they are bullet proof. I’ll plan and design the idea to fit your scope the best possible way and execute with precision.
What’s the benefit?
- I offer an agile structure, providing more flexibility and adaptability than traditional agencies.
- I’ll visualize and dramatize your approach so that it’s relevant for your audience and stands out from competition.
- It lowers the overall costs with a scaled down, tailor made team.
- I can oversee campaign production and free your own resources.
Graphic Design
Your next big thing is evolving from a spark of an idea and now needs a form and personality that embodies the story that eventually becomes a brand. I can help you to shape your vision and bring it to life.
What’s the benefit?
- I can help to develop your brand story and give that story a form.
- Thoughtful design rejuvenates your existing, outdated or otherwise miscommunicating brand identity.
- Design clarifies the core foundations on how your design and branding is structured and maintained.
- Design helps you position your brand to the right market, price point and maximise your brand assets through design.
3D & CGI
I can visualize that of which does not yet exist. Product shots of an upcoming product launch, hero images for your online store or visual concepts that blur the line of reality. Visual storytelling that would either be overly costly or impossible to produce with traditional photography.
What’s the benefit?
- It can develop a systematic high quality look for your packshots.
- With CGI we can create visual concepts that are too costly or impossible to produce by traditional photography.
- It can streamline the packshot production and expense.
- Builds engagement with your audience through visually differentiating assets.
Web Design
I craft digital experiences that not only look great but perform seamlessly. From intuitive user interfaces to visually striking hero sections, I design websites that tell your brand’s story and connect with your audience. Whether it’s a sleek portfolio, an engaging e-commerce platform, or a dynamic campaign site, I create designs that balance form and function to elevate your online presence.
What’s the benefit?
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Develops a consistent and professional digital presence for your brand.
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Enhances user engagement through intuitive, visually appealing layouts.
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Builds trust and credibility with high-quality, customized design elements.
- I’ll either develop these solutions myself or partner with best in class partners, depending on the scope.