Kotipizza Summer Campaign

A humorous Kotipizza campaign spotlighting grilling fails and showcasing pizza as the perfect summer meal alternative. “Because not all of us are grill masters.”

Project Summary

For Kotipizza’s summer campaign, we tackled the challenge of making pizza top of mind during the peak grilling season. The solution? A humorous TV commercial series that turned the spotlight on the often-overlooked truth: while many think they’ve mastered the grill, reality often tells a different story.

The campaign featured three relatable and lighthearted stories of a dad struggling to prepare a perfect barbecue, much to the family’s dismay. Fortunately, the mom, knowing how these attempts typically end, saves the day by calling Kotipizza.

With the tagline “Because not all of us are grill masters,” the campaign resonated with families and positioned Kotipizza as the reliable summer meal alternative, blending humor with an irresistible call to action.

Client

Kotipizza

Project Scope

Campaign concept planning and creative direction

Note: This project was done while I was in another agency. The result is a compounded effort of the talented professionals I had the good fortune to work with at the time. The reason I’m featuring this project, is that I carried the primary responsibility of the creative end result within this project.